
Porsche in Transition: Declining Demand in Europe and China, North America as a Beacon
Porsche Between Headwinds and Tailwinds: Luxury Manufacturer Struggles with Declining Demand in Europe and China As the epitome of German engineering and luxur
Porsche Between Headwinds and Tailwinds: Luxury Manufacturer Struggles with Declining Demand in Europe and China As the epitome of German engineering and luxur
GM Focuses on Innovation and Europe – A New Chapter in British Design When General Motors opened the doors to a state-of-the-art design studio in Royal Leaming
Aston Martin Vanquish Volante: An Icon of the Luxury Class Aston Martin – a name synonymous with luxury, style, and pure driving pleasure. The new Vanquish Volante perfectly captures this spirit. As the latest flagship convertible from the British icon, it celebrates 60 years of Volante history. With an impressive 835 horsepower and a turbocharged V12 engine, the Vanquish Volante promises not only performance but also an emotional connection to its glorious past. Under the Hood and on the Road The engine of the Vanquish Volante is a crescendo of power and elegance. The 5.2-liter V12 twin-tur
BYD: Charging Ahead into the International Race With ambitious goals and a clear expansion plan, the Shenzhen-based electric vehicle pioneer BYD is setting new standards. In a groundbreaking move, the company aims to double its overseas sales by 2025—a venture that could not only transform urban mobility landscapes but also significantly impact international markets. A Leap into Global Territories Who would have thought a few years ago that a company that originally started as a battery cell manufacturer would become one of the world's largest producers of plug-in electric vehicles? BYD, fou
New Paths in China: AUDI Focuses on Electric Sports and Local Innovation A Bold Chapter for Audi in China While German luxury brands have stood for quality and prestige for decades, Audi is now opening a new chapter in its international engagement – specifically for the Chinese market. With a newly created sub-brand, presented as AUDI in capital letters and deliberately without the familiar four-ring logo, the company aims at the young, tech-savvy target group in China. A New Breeze in Electromobility Partnership with SAIC for Faster Innovation Audi has been present in China since 1988,
Record Hunters on Hot Brazilian Soil In early February 2025, the motorsport world shook at the legendary Interlagos circuit in São Paulo – quite literally. The Porsche Taycan Turbo GT shattered the previous lap record for electric vehicles, clocking an incredible 1:42.1 minutes on the historic track. This event is more than just a technical milestone: it signifies the breakthrough of electromobility in motorsport and underscores Porsche's spirit of innovation. Tradition Meets Future Interlagos, officially known as Autódromo José Carlos Pace, has produced countless legends since its opening i
Tesla Cybertruck in Crisis Mode – Delivery Halt Due to Safety Risks Introduction The curtain suddenly falls on Tesla's ambitious Cybertruck chapter. What was introduced to the world as a futuristic pick-up with angular stainless steel design is now facing tough production and safety questions due to a seemingly inconspicuous detail. For months, suspicions have circulated in Cybertruck forums that a central decorative trim piece could pose more of a danger than a decorative enhancement under real road conditions. Tesla has decided to halt deliveries until the issue is definitively resolved.
Icy Adventures in the Far North Endless white landscapes, minus 35 degrees Celsius, and an atmosphere where breath freezes: This is Arjeplog, Sweden – at the Arctic Circle. Here, Mercedes-Benz tests its new large luxury sedans. Under extreme conditions and using state-of-the-art technologies such as 4MATIC and innovative rear-axle steering, the traditional manufacturer ensures that comfort and safety are guaranteed in every situation. Focus of the Tests Driving dynamics, thermal management, and driving comfort: Engineers and developers measure how well mechanical, electronic, and innovative
VW's New Course: A Step Towards Sustainability VW is making a clear statement – moving away from the past and towards a sustainable future. The German automotive giant is investing in the venture capital partner Leitmotif, underscoring its commitment to decarbonization and innovative technologies. This move is not only a strategic response to the challenges of global climate change but also a symbolic break with the company's troubled past. From Dieselgate to Electric Mobility Since the turbulent years following the Dieselgate scandal, VW has been working on a fundamental realignment. The sh