
AUDI in China Setting New Standards with Electric Sports Sub-Brand and Local EV Strategy
New Paths in China: AUDI Focuses on Electric Sports and Local Innovation A Bold Chapter for Audi in China While German luxury brands have stood for quality and prestige for decades, Audi is now opening a new chapter in its international engagement – specifically for the Chinese market. With a newly created sub-brand, presented as AUDI in capital letters and deliberately without the familiar four-ring logo, the company aims at the young, tech-savvy target group in China. A New Breeze in Electromobility Partnership with SAIC for Faster Innovation Audi has been present in China since 1988,